Nice to meet you

Thanks for stopping by to learn a little more about me.

I began my career in advertising in 2011 in New York City, where I built a strong foundation in luxury fashion and beauty, partnering with globally recognized brands including adidas Y-3, Moncler, NARS, Kiehl’s, Revlon, and L’Oréal. During this time, I developed deep expertise in integrated brand strategy, product launches, and culturally driven storytelling at the intersection of creativity and commerce.

In 2019, I relocated to San Francisco to pursue a growing passion for video and TV production, expanding my experience into large-scale broadcast and content-led campaigns. There, I led the Audi business for several years, overseeing complex, high-profile work that further sharpened my ability to connect brand ambition with execution at scale. Here, I also earned my first Cannes Lion for Native’s 2022 holiday TV campaign titled, “Traffic Stop”.

With over a decade of experience across agency leadership roles and global client partnerships, I launched my own consultancy in 2025 back on the east coast. I collaborate with brands to lead brand strategy, go-to-market planning, and cross-channel execution — bringing ideas to market with resonance and performance in mind.

While I’ve been fortunate to work across a wide range of categories, I’m most energized by projects that challenge convention, push creative boundaries, and invite audiences to see the world a little differently.